Three New Turf Appointments at John Deere

Lorem ipsum dolor sit amet news article image

Three New Turf Appointments at John Deere

Three new turf appointments at John Deere

Following a strategic reorganisation of John Deere’s professional turf business in Europe, Brian D’Arcy has been appointed as turf division sales manager for the company’s newly created Region 2 Sales Division 1. This covers the UK and Ireland plus additional key markets in Belgium, Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland and Iceland.

Brian is a graduate of Tralee Institute of Technology in Ireland, where he gained a degree in Agricultural Engineering Management. He joined John Deere Limited at Langar, Nottingham in July 2007 as a tractor sales demonstration instructor, before being promoted to the role of crop systems specialist in 2009 and then later that same year to agricultural territory manager for Wales and the West Midlands, a position he held until July 2014.

Brian then became UK and Ireland strategic account manager for turf and other non-agricultural products, before moving to Deere’s European HQ in Mannheim, Germany in October 2018 as Region 2 product manager for compact and utility tractors.

As a result of the structural changes, Richard Charleton has been promoted to a new additional strategic account manager position for golf and turf covering the UK and Ireland, alongside Michael Grey (who replaced Brian D’Arcy in this role in 2018). Alongside this responsibility, Richard is also taking on the position of John Deere Limited turf territory manager for Northern Ireland and the Republic of Ireland.

Richard is a graduate of Rycotewood College in the UK, where he gained a higher national certificate in Agricultural Engineering. He joined John Deere in January 1991 as a sales demonstration instructor for the UK and Ireland, before being promoted to the role of turf area service manager for both countries in 1994. Richard then became turf territory manager for Scotland and the north of England in 1996, a position he has held until this latest promotion.

Following his appointment, Joanne Gregory has replaced Richard Charleton as John Deere Limited’s new turf territory manager for Scotland and the north of England. Joanne is a graduate of Harper Adams University, where she gained a BSc (Hons) in Agricultural Business Management, and she spent her student placement year with the marketing team at Langar.

Before joining John Deere full-time, Joanne worked for leading chartered surveyors and specialist property consultants Fisher German LLP. Joanne started at Langar in May 2019 as product sales specialist for homeowner equipment, liaising with and supporting the UK and Ireland dealer network.

Latest news

  • Jan 30, 2026
    ROLE OPEN SERVICE ADVISOR - CUPAR, FIFE
    Apply for the role of service advisor today and join Scotland's Leading Supplier of New & Used Groundcare Equipment 
    Read more
  • Jan 15, 2026
    John Deere to unveil light utility Gator GS models at BTME
    Greenkeepers visiting John Deere’s BTME stand in Harrogate in January will be among the first in Europe to see the new Gator GS utility vehicles.
    Read more
  • Lorem ipsum dolor sit amet news article image
    Dec 4, 2025
    Double A Group Team Meeting
    We held a group staff meeting at the home of one of out most prestigious customers, Carnoustie Golf Links, read more here!
    Read more
  • Lorem ipsum dolor sit amet news article image
    Nov 21, 2025
    European debut for John Deere electric tractor
    Agritechnica provided the first opportunity in Europe to see John Deere’s E-Power 130hp electric tractor prototype.
    Read more