Deere & Company Announces Key Leadership Changes

Home
News
Deere & Company Announces Key Leadership Changes

Lorem ipsum dolor sit amet news article image

2nd September 2025

Deere & Company Announces Key Leadership Changes

MOLINE, Illinois, September 2, 2025 — Deere & Company has announced key leadership changes as it continues to advance its Smart Industrial Strategy to deliver intelligent, connected machines and solutions that enhance customer economic value.

“We’re focused on building an experienced, purpose-driven leadership team dedicated to improving our customers' success,” said John May, Chairman and CEO of Deere & Company. “Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide.”

Effective November 3, Deanna Kovar has been appointed President, Worldwide Agriculture & Turf Division: Production and Precision Ag, as well as the Americas and Australia markets. In this role, she will have responsibility for major equipment and technology solutions for production-scale agriculture, including large tractors, as well as harvesting and crop care equipment. Kovar was previously president of the company’s Small Ag & Turf business.

Justin Rose will assume the role of President, Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets. Rose will be responsible for equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment. He recently served as president of Lifecycle Solutions, Supply Management, and Customer Success for Deere.

In addition, Cory Reed has been named President, Lifecycle Solutions, Supply Management, and Customer Success. Reed will manage Deere’s global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering exceptional value and support for customers worldwide. Previously, he was president of the company’s Production and Precision Ag business.

Latest news

Jan 15, 2026
John Deere to unveil light utility Gator GS models at BTME

Greenkeepers visiting John Deere’s BTME stand in Harrogate in January will be among the first in Europe to see the new Gator GS utility vehicles.

Read more
Dec 4, 2025
Double A Group Team Meeting

We held a group staff meeting at the home of one of out most prestigious customers, Carnoustie Golf Links, read more here!

Read more
Nov 21, 2025
European debut for John Deere electric tractor

Agritechnica provided the first opportunity in Europe to see John Deere’s E-Power 130hp electric tractor prototype.

Read more
Nov 14, 2025
Leven Links

Our partners at Leven Links, receive their latest delivery of equipment...

Read more